The Intergalactic Travel Agency

Packaging
Writer: Leilah Ambrose

The Intergalactic Travel Agency is a Toronto nonprofit with a twist: they sell fake products to fund a writing school for children.

Strategy— Keep what’s working from other stores based on the same premise: witty copy and details that bring the implausible idea of an intergalactic travel agency to life, while creating products that have presence on the shelf.

Solution— A vibrant design system that combines 3 elements: typography inspired by classic airlines of the past (like Lufthansa), the stars from the logo, and an icon set that communicates the product benefits to its users in clever and slightly-immature ways.