16-24 year-olds want to challenge anti-social behaviour directed at refugees but don't have the know-how and tools to act, intervene and speak out against injustice, resulting in feelings of guilt and powerlessness.
Soap operas have a history of opening National dialogue on difficult topics and connecting individuals, e.g. the radio soap opera "Musekeweya" that, through rich characters and narratives, helped with the complex process of reconciliation in post-genocide Rwanda. Now, digital podcasts such as "This American Life" and "Serial" have brought radio soap operas back in a big way.
What is your solution?
Redemption is a story of second chances.
Through a serialised podcast, we'll capture the refugee's journey and struggle for a second life while giving young people a second chance to help.
From the devastating and beautiful to the inspirational and haunting, these episodes ignore the label of "Refugee" and tell of complex human beings. This will build intimate, emotional connections to individuals rather than discussing a faceless mass.
Young people will learn to react to common situations, from negative comments at the family dinner table to those on Twitter, influencing and transforming the conversation around refugees.
How does it work?
When have you witnessed anti-refugee sentiment but have been unable to act? We’ll ask young people these questions and weave their answers into rich, audio narratives with refugees' own stories and journeys.
#Redemption discussions related to discrimination and diffusing common anti-refugee sentiments will surround each installment of the podcast. Through stories and digital resources, we'll provide the skills and the confidence to act in the face of inflammatory behaviour, be that in the pub or on Facebook.
These life-long skills enable young people to control the dialogue in their online and offline communities: a second chance to speak up so we won’t need a third.
In 10 minutes, design a bag promoting a spy shop. Think about the contradiction between being a spy, and self-promotion. Result: A double-encrypted bag, where some parts are only visible with UV light, and others with invisible ink. The bold graphic design disguises it as a fancy fashion bag.