Cronus Studios

Branding (Student work)

Capturing the spirit of artistic, mainstream movies for the Weinstein brothers in this larger-than-life concept.

Strategy—  Focusing on the "moment of truth" and the concept of guided viewing.  Through the director's eye, a film guides us through a bigger narrative, piece by selected piece. 

Solution— Capturing the feeling of walking into a large narrative, into something monumental and deep. Movie studios often have special letterheads for each of their feature films, so this tradition was carried on into the branding system.