Bud Light Pulse

Agency: Grip Limited

The largest concert in Canada: an astounding 12 hours of pure electronic music - needed a new way of expressing itself. It wasn't just a concert, it was another reality.

Solution— Bring the concert alive with an ever-shifting hero image, rendered in real-time from music by the main acts, and let users connect at every possible opportunity. Pulsers could plug into a digital display at a transit stop, or scanning the glow-in-the-dark bottle to connect to a secret radio station, DJ'd by the newest up-and-coming artists in Canada.