8 – A Container Gardening Kit

Product, Packaging, Branding

8 – A Container Gardening Kit unites the social, ethical and moral issues about food production, and contemporary technology together.

Strategy— Traditional gardening kits focus on ease of use and volume-per-space communication, making gardening seem like a utilitarian transaction. However, our connection with food runs much deeper into the fabric of what it means to be human: being social.

Solution— A gardening kit that takes classic "Victory Garden" aesthetics in a contemporary spin, linking social support through the internet, to planning and cooking with each vegetable and fruit provided in the kit.