Available for freelance and full-time opportunities.

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Joel helps create compelling narratives that offer brands a glimpse into untapped opportunities, both in terms of developing new offerings and strategies for growth, and redefining existing products. With a patient and thoughtful approach, companies in food, beverage, arts, culture and lifestyle benefit from his broad-reaching experience.

Prior to moving to Amsterdam and London, Joel worked for two years as a communication designer at IDEO, the pioneering innovation and design firm. He has also held desks as a designer at some of Toronto's top advertising agencies: Grip Limited, Lowe Roche, and Anomaly. He also had a stint working as a user-interface designer at Blackberry, where he was involved in the design of the Playbook and Blackberry OS7.

Joel received his bachelor’s in design with distinction from the OCAD University. His work has been featured and awarded internationally by Cannes, OneShow, Graphis, and more.

Whether on-the-job or off, Joel has a passion for making things and in his rare free-time may be found contributing to local design communities, or experimenting with collage, typography, and secret Tumblr art projects.


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+44  7400 520861


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2017– Graphis Silver: Ten Kettles Logo
2016– WorkingnotWorking
2016– TheDieline (2x)
2016– Cannes Young Lion Shortlist: Cyber
2015– Graphis Silver: Honey of the Messestadt
2015– Lürzer's Archive for Packaging
2015– For Print Only (FPO) Feature (2x)
2014– Graphis Merit
2014– Graphic Design USA: Packaging
2014– Cannes Lion Shortlist: Media
2014– One Show Merit (2x)
2014– Webby: NonProfit & Charity
2014– HOW International Design Awards
2013– Art Director's Club of Canada: Gold